Our Approach to Privacy

Privacy Policy

This privacy policy describes how we process information about you, including personal data and cookies.

General information

This policy applies to the Website operating under the following url: formalfoundry.ai

The Operator of the Website and the Administrator of personal data is:

Formal Foundry, LLC.

Operator’s e-mail contact address: [email protected]

If you have any questions or concerns about our privacy practices, or if you would like to exercise any of your data rights, please do not hesitate to contact us. You can reach our dedicated privacy team by emailing us. 

The Operator is the Administrator of your personal data with regard to the data provided voluntarily on the Website.

The Website uses your personal data for the following purposes:

  • Running a newsletter
  • Conducting SMS campaigns
  • Conducting online chat conversations
  • Handling enquiries via forms
  • Presentation of offers or information
  • Processing payments

The Service performs the functions of obtaining information about users and their behavior in the following ways:

Through the voluntary data entered in the forms, which are entered into the Operator’s systems.

Through the storage of cookies (so-called “cookies”) on the end devices.

Selected data protection methods used by the Operator

The login and entry points for personal data are protected in the transmission layer (SSL certificate). This ensures that the personal and login data entered on the site are encrypted on the user’s computer and can only be read on the target server.

The Operator periodically changes its administrative passwords.

In order to protect the data, the Operator regularly makes security copies.

An important element of data protection is the regular updating of all software used by the Operator to process personal data, which in particular means regular updates of software components.


The Website is hosted (technically maintained) on the server of the Operator: 

WP Engine
Beyond Aldgate, 2 Leman Street #5032
London, E1 8FA, United Kingdom

Information in forms

The service collects information voluntarily provided by the user. This can include personal data if such is provided.

The service may also record information about connection parameters such as timestamp and IP address.

In some instances, the service might record information that helps link the data in a form with the email address of the user completing the form. In these situations, the user’s email address appears inside the URL of the page containing the form.

The data provided in the form is processed for purposes related to the specific function of the form. For example, if the form is for setting an appointment using Google Calendar, the required data would be used for scheduling that appointment. If the form is for making a payment through Authorize.net, the relevant financial data would be used to process the payment.

The form could also be used for processing service requests, commercial contacts, registration of services, etc. The context and description of the form will always clearly state what the form is used for.

The Operator ensures that these third-party services comply with relevant data protection standards and does not transfer any more data than necessary for the functioning of these services.

Administrator logs

The website logs user behavior information for the purpose of website administration, optimization, and security. This data may include details such as pages visited, time spent on pages, IP addresses, browser type, operating system, and other relevant details.

These logs do not intentionally collect personally identifiable information unless required for security purposes or to investigate potential policy violations or malicious activities. Furthermore, the data collected through these logs are strictly used for operational purposes and not for marketing or other unrelated purposes without explicit user consent.

As always, our data collection and use are designed to respect user privacy and comply with all applicable laws and regulations.

Relevant marketing techniques

Google Analytics (Google Inc., based in the USA): We use Google Analytics for statistical analysis of website traffic. The Operator does not transmit personal data to Google, only anonymised information. The service is based on the use of cookies on the user’s device. Users can view and edit the information collected by the Google advertising network using the following tool: https://www.google.com/ads/preferences/.

Remarketing and Retargeting Techniques: The Operator employs remarketing and retargeting techniques to align advertising messages with the user’s behavior on the website. While it may seem like personal data is used to track users, in actuality, no personal data is transferred from the Operator to advertising operators. The enabling of cookies is a technological prerequisite for such activities.

Facebook Pixel (Facebook Inc., based in the USA): The Operator uses the Facebook pixel. This technology allows Facebook to know that a person registered with it is using the Website. The Operator does not transfer any additional personal data to Facebook. The service relies on the use of cookies on the user’s device.

Microsoft Clarity: This service is used to analyze user behavior through heat mapping and recording behavior on the site. All data is anonymised before it’s sent to the service operator, so it cannot be linked to specific individuals. Importantly, sensitive information such as typed passwords and other personal data are not recorded.

Information on cookies

The website uses cookies.

Cookies (so-called “cookies”) are IT data, in particular text files, which are stored on the Website User’s terminal equipment and are intended for the use of the Website. Cookies usually contain the name of the website from which they originate, the time of storing them on the terminal equipment and a unique number.

The Service operator is the entity placing and accessing cookies on the Service User’s terminal equipment.

Cookies are used for the following purposes:

  • maintaining a session of a User of the Website;
  • for the purposes set out above under “Essential marketing techniques”;

The Website uses two main types of cookies: “session” cookies and “permanent” cookies (persistent cookies). “Session” cookies are temporary files that are stored on the User’s terminal equipment until the User logs out, leaves the website or switches off the software (web browser). “Permanent” cookies are stored on the User’s terminal device for the time specified in the parameters of the cookies or until they are deleted by the User.

The web browsing software (web browser) usually allows cookies to be stored on the User’s terminal device by default. Users of the Website may change their settings in this respect. 

The Internet browser makes it possible to delete cookies. It is also possible to automatically block cookies.

Detailed information on this subject is contained in the help or documentation of the Internet browser.

Restrictions on the use of cookies may affect some of the functionalities available on the Website.

Cookies placed in the Service User’s terminal equipment may also be used by entities cooperating with the Service Operator, in particular companies: Google (Google Inc. based in the USA), Facebook (Facebook Inc. based in the USA), Microsoft (Microsoft Inc. based in the USA).